http://anandtech.com/show/3708/msi-ananounce-htpc-740gm-p25
Announcing high end products and 'Halo' type hardware is relatively easy for manufacturers - slap some snazzy artwork next to a few pictures, wring a few industry related endorsements, put the major selling points in big letters, write a website page for it, and maybe run a competition to let a couple of people win one. For entry level boards, it's a different matter - make it work well, and price it right. This is exactly what MSI are trying to do on their new 740GM-P25.
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